Professional Development Session: Behind the Scenes with Local Media – Panel Discussion and Q&A

10/04/2018 07:30 AM - 10:00 AM ET


VCU Robertson School
901 West Main Street
Richmond, VA 23284
United States of America
Room Number: 1165
Building Number: Temple Building


This PD session was originally scheduled for Sept. 13, but due to Hurricane Florence, it was re-scheduled to Oct. 4. Everyone who registered for the Sept. 13 date will automatically be registered for this rescheduled date.

If you are unable to attend the rescheduled event, you are welcome to substitute a colleague in your place. Please email as soon as possible to let us know the name, company and email address of your colleague so that we can update the registration list. If you need a refund of your registration fee, please email to request a refund, which will be paid with a check. We are not able to process refunds to a credit card.

What does the typical day in the life look like for a reporter? How can you get your pitch in the right hands? How does social media work in a newsroom? Is video content really king? We invite you to join us Thursday, Sept. 13 for a professional development session featuring a panel of Richmond media contacts. They’ll talk through the behind-the-scenes of what gets your story on the air, online or in the paper.

The workshop is open to PRSA members and non-members and will be held at the VCU Robertson School, located in the Temple Building at 901 West Main Street, room 1165. A networking session with bagels will kick off the session from 7:30 to 8 a.m., and the workshop will be held 8 to 10 a.m.

Panelists include:

John Blackwell, business reporter, Richmond Times-Dispatch

John is a business reporter for the Richmond Times-Dispatch, covering manufacturing, agriculture, the tobacco industry, startup businesses, and some tech, finance and insurance companies.

Scott Wise, Director of Interactive Media, WTVR TV, CBS 6

Scott manages the web team and is responsible for content on and various social media platforms, with the goal of getting news out to locals, whether on a computer, smartphone or tablet.

Mallory Noe Payne, Reporter – Richmond, WVTF Radio IQ

Mallory Noe-Payne is an award-winning reporter and producer based in Richmond, Virginia. She's done work for NPR's newscast unit, APM's Marketplace and Public Radio International.


Seating is limited and available on a first-come, first-served basis. Registration costs are $25 for PRSA members and $35 for non-members. Advance payment with a credit card is highly preferred, but checks and cash will be accepted at the door. If you register, please plan to attend – refunds are not available unless three business days notice is given, and no-shows will be invoiced.

Parking options include two-hour metered parking around the building or the parking deck - VCU West Main Street Parking Deck at 801 West Main Street ($2 for two hours; $4 for three hours).

Event Contact

Rosalie Morton, special events/workshops chair, at

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