April Virtual Program - Staying Safe and Speaking Out: A Football Season Like No Other
[No City], VA
United States of America
Registration for this event has closed.
Registrants will receive information via e-mail on how to access the Zoom webinar. E-mail Jenny Pedraza, APR, PRSA Richmond web admin, at email@example.com with questions or to receive meeting access last minute.
About the Program
Grab your lunch and join us virtually Wednesday, April 28 from Noon to 1 p.m.
There's no doubt that the dynamics of sports changed during the course of the last year. From a global pandemic that ultimately shut down the country to a national call to action that compelled teams to weigh the consequences of moving beyond kneeling to express solidarity against police brutality and social injustice, the National Football League (NFL) was faced with a multitude of challenges in a season unlike any other. The balancing act of competing messages while navigating an unprecedented health crisis forced the NFL's top leaders to rethink their strategy to call new plays on and off the field. Join us as we welcome Traci Otey Blunt, senior vice president of corporate communications for the NFL, as she gives us an inside look at how she and the team grappled with it all.
About the Speaker
Traci Otey Blunt is a skilled communication, media, political and public affairs specialist with over 20 years of experience having led numerous successful campaigns for corporate clients, political campaigns, and non-profit organizations. In 2018, she was named senior vice president of corporate communications for the National Football League (NFL) where she leads communications strategies across key areas including current affairs, business operations, NFL Media, government affairs, health and safety and social responsibility.
Before joining the NFL Communications Team, she served as a trusted communications and corporate affairs advisor to Robert L. Johnson, founder of The RLJ Companies and Black Entertainment Television (BET) for 10 years. As president of the Urban Movie Channel, Blunt leveraged her experience in building brands and leading consumer campaigns to launch and grow the first premium subscription video-on-demand (SVOD) channel focused on Black film and TV. Prior to RLJ, Blunt worked in various communications and public affairs positions, including at two global PR agencies as well as on mayoral, gubernatorial, and presidential campaigns. She has been honored with multiple national awards including being named one of the Top 25 Most Influential Black Women in Business from The Network Journal, honored with the Circle Award from ColorComm, and recognized as a Champion of PR from PR Week. Blunt has also been featured in national media articles, such as Mocha Market magazine's "Women in Charge, On Fire and Changing the World: National Advisor to Presidential Contender and Business Tycoon."
This program is included with chapter membership. Guests may register for $15, and students may register for $10. Registration will close at 5 p.m. on the Monday before the program. Registrants will receive an e-mail with Zoom information.
Sara Hunt, chapter administrator
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