September Luncheon: The Coca-Cola Company - Changing from the Inside

Online registration for this event is now closed.

To inquire if space is still available, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail admin@prsarichmond.org.

How the world's most recognized brand is using space to drive change and engage associates

Every day, The Coca-Cola Company refreshes consumers around the world more than 1.9 billion times through 500-plus sparkling and still beverage brands. The driving force behind this unparalleled portfolio is a world-class team of 123,000 employees around the globe. And empowering these associates is a network of cutting-edge Coca-Cola offices designed to inspire fresh thinking, spark innovation and ignite growth.

The company’s Atlanta, Ga. headquarters is undergoing a multi-year transformation into a modern, connected and sustainable workspace for its 4,700 employees and hundreds of daily guests. The first and second floors of all campus buildings have been renovated, but the journey is just beginning.

Coke’s HQ, which spans more than 2 million square feet, now features open, collaborative workspaces; three state-of-the-art conference centers; chef-led dining facilities; more than 2 acres of outdoor green space; and wellbeing amenities such as a fitness studio, full-service physician’s office and locker rooms for active commuters. The vibrant, amenity-rich environment reflects the energy and values of the Coca-Cola brand.

All over the world, Coca-Cola employees are learning that workplaces can promote connectivity, encourage human interaction and enable them to do some of their best work away from their desks. Coke's newly formed Global Workplace Strategy and Operations team is leading this work, including a new office underway in Johannesburg, expansion work in Warsaw and San José, and a renovation Brussels.

Learning Objectives for this Session:

- Communication and message management are key during large change initiatives

- Aligning communication leaders is easier said than done

- When it comes to changing culture; enabling is more important than talk

About the Speaker

Change is the only constant… and Jennifer Scott, APR, has spent her career leveraging that fact, comfortably conducting in the twin arenas of change management and public relations. The first is a paradox – that is, the challenge is not in “managing” change, but in leading others in the art of balancing adaptation against redirection, persuasion against rejection and growth against stagnation. The second is a natural extension of the first, where she often gets to ask the question, “how will you get others to validate and celebrate when you are doing the right thing?”

Presently the senior change lead for global workplace strategy and operations at The Coca-Cola Company, Jennifer helps associates all over the world understand, adjust and amplify as the company delivers an ambitious mission to reimagine and revitalize campuses all over the world into state-of-the-art workplaces that reflect the integrity and optimism of the world’s best-loved brand.

Prior to this role, Jennifer led change through her own firm – and engaged corporate executives and managers of all levels with a unique approach that combines big-picture thinking, strong strategic communications and proactive brand marketing, served with a passion for sound methodology and robust effectiveness measurement – helping them develop the associate trust and buy-in required to move their plans forward.  

Throughout her more than 20-year career, Jennifer has led similar work for many of the world’s most respected companies, including The Home Depot, Reynolds Consumer Products (the makers of Reynolds Wrap Aluminum Foil), General Dynamics, Ericsson, Humana, Coca-Cola, Cisco, McKesson, SunTrust, Land America UnitedHealth Group and Capital One.

Jennifer’s deep immersion into the corporations’ cultures and internal systems results in progressive change plans that have garnered coveted industry awards like Working Mother’s “Top 100 Best Places to Work” and the highest national Corporate Real Estate award for innovation.

Jennifer holds an Accredited Public Relations professional standing from the Public Relations Society of America (PRSA) and, prior to starting her own firm in 2004, worked in both the private and public sectors doing everything from being a reporter to cutting her teeth in advocacy organizations to managing a television station to pitching some of the top consumer products in the country.

Jennifer’s has received the coveted Gold Award from the Virginia Public Relations Awards Program, a slot on Richmond’s Top 40 Under 40 Inside Business Leadership Awards and she won her first state speaking contest when she was just nine years old.

A native of wild and wonderful West Virginia and graduate of Marshall University, Jennifer grew up on a cattle and sheep farm that has been in her family since 1888. Currently, Jennifer lives in Decatur, Georgia where she is raising two Boy Scouts and martial artists, 13 and 9.

Thanks to our Luncheon Sponsor:

Menu

Chicken piccata with chef’s choice of sides and veggies, warm rolls, cheesecake with raspberry topping. Attendees will get the entrée described unless a salad is requested. If you would prefer a salad, please select that option on the registration page.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120
admin@prsarichmond.org