Professional Development Session: How to Use LinkedIn Marketing to Grow Your Business

Increase your knowledge of LinkedIn with Katie Myers, senior director at PadillaCRT. LinkedIn is a powerful tool for business. While most professionals are on LinkedIn, many will admit to not using it much. Learn how to get the most out of LinkedIn by using it as an effective marketing tool, build your network and integrate it with the rest of your marketing activities.

About the Presenter

Katie Myers is a brand champion skilled at driving collaboration across internal and external teams. Based in PadillaCRT’s New York office, Katie works with clients to develop integrated marketing programs that reap measurable business results. With a laser focus on flawless execution, Katie marshals resources to achieve key social, corporate and brand goals. During her career, Katie has built international campaigns that resonate with both consumer and trade audiences. She thrives on developing brands and endearing them to the right audiences. She also has developed a strong network across industries that spans international media, bloggers, trade professionals and influencers.

Prior to joining PadillaCRT, Katie worked on the client side at Nomacorc. During her tenure, Nomacorc grew to become the world’s largest manufacturer of still-wine closures in the world. Katie led trade marketing, communicatiosn, sales support, sustainability and education initiatives at Nomacorc – the top still-wine closure brand in 10-plus countries – contributing to double-digit growth year over year in strategic markets and increased overall profitability.Katie began honing her professional skills at the largest independent branding agency in the nation. While there, she led national consumer and business-to-business client teams including Sub-Zero/Wolf, Nomacorc and Behringer Harvard (now Behringer). She created innovative media and influencer-engagement programs that continue today.

The workshop will include continental breakfast.

Registration

Seating is limited and available on a first-come, first-served basis. Registration costs are $25 for PRSA members and $35 for non-members. Prior registration online is required - on-site registration the morning of the event will not be available. No check payments will be accepted at the door for prior registrations - please pay via credit card when you register online. If you register, please plan to attend - refunds are not available.

An archived video of the presentation will be made available on the PRSA Richmond website after the session for registered attendees only at no charge and for purchase to those who do not attend in person at a price of $25 for members and students and $35 for non-members.

Event Contact

David Bass, special events/workshops chair, at dbass@vscpa.com.