April Luncheon: The Increasing Impact of Social Media on the Public Relations Practice

04/26/2017 12:00 PM - 01:30 PM ET


Jefferson Lakeside Country Club
1700 Lakeside Avenue
Richmond, VA 23228
United States of America


Online registration for this event is now closed.

To inquire if space is still available, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail admin@prsarichmond.org.

Social and digital media undoubtedly has had a tremendous impact on public relations, and few PR professionals have studied this as extensively as Donald K. Wright, Ph.D., the Harold Burson Professor and Chair in Public Relations at Boston University’s College of Communication. Dr. Wright is the lead researcher on arguably the longest and largest study of new media’s impact on our profession. He will be sharing his findings from this study, totaling 12 years and surveying nearly 6,000 public relations practitioners.

Key takeaways will include:
- How McDonald’s worked with Golin in the highly successful PR social media campaign regarding making the breakfast menu available 24 hours each day.

- Oops, United Airlines does it’d again! A few years ago we had the “United breaks guitars” crisis, and now the airline is facing another communication problem surrounding what non-revenue passengers can wear during flights. What might be done to eliminate future problems.

- What social media do Americans actually use? The percentages of online adults using Facebook, Twitter and other emerging media.

About the Speaker

Donald K. Wright, Ph.D., is the Harold Burson Professor and Chair in Public Relations at Boston University’s College of Communication, the world’s first degree-granting institution in public relations. He is one of the most published public relations scholars in the areas of ethics, employee communication and social media, and is an internationally known professor, author, speaker, researcher, advisor, and corporate communications consultant. In addition to teaching, conducting scholarly and applied research, and lecturing in more than 30 countries on five continents, Professor Wright has worked full-time in corporate, agency and university public relations, and has been a communications consultant for more than three decades. PR Week magazine has recognized him both as one of the Top 10 public relations educators in the United States and as one of the “15 Leading Lights” in US public relations.



Chicken Parmesan on Spaghetti and chef’s choice of vegetable with warm rolls and apple pie for dessert.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120


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