January Luncheon: Digital Influencer Marketing

01/25/2017 12:00 PM - 01:30 PM ET


Jefferson Lakeside Country Club
1700 Lakeside Avenue
Richmond, VA 23228
United States of America


Registration has reached capacity, and online registration for this event is now closed.

To be added to the waitlist, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail admin@prsarichmond.org.

Join us as Archie Smart, executive vice president for the Qorvis MSLGROUP, introduces digital influencer marketing. Smart will outline considerations for beginning a digital influencer marketing program and discuss best practices for successfully integrating influencer engagement with PR, social media, advertising and other marketing initiatives. Smart will also share examples of successful creative influencer engagement campaigns and provide recommendations for measuring success. 

During this presentation, you'll:
- Get an introduction to digital influencer marketing

- Learn best practices for incorporating influencer marketing strategies into traditional PR campaigns

- Learn how to measure successful influencer marketing programs

About the Speaker

Archie Smart leads the social media and digital practice at MSLGROUP, the PR and experiential firm within Publicis Groupe. With over 20+ years of experience, he integrates crisis communications, influencer marketing, social media, and targeted online advertising into pragmatic solutions to modern communication challenges.

Prior to joining MSLGROUP, Smart served as CTO for Mitt Romney's 2012 presidential campaign, and managed high-profile digital political campaigns with the Republican National Committee and American Crossroads.

Smart has worked with American Express, Diageo, United Technology Group, Philip Morris, Alzheimers Association, P&G, Nestle, Celgene, the Governments of Mexico and Fiji, The Guggenheim Museum and many others.


Chicken Caprese with chef’s choice of sides and veggies, warm rolls and brownies for dessert.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120


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